DURYSTA® is a tiny, dissolvable implant your eye doctor places in your
eye, and it is the first and only FDA-approved dissolvable ocular implant to reduce eye pressure in people
with open angle glaucoma or high eye pressure (ocular hypertension).
RX
Club Silver Winner
Courtney Bovee, MD, and Staff Share Their Experience.
Bud Shares His Story.
Leona Shares Her Story.
Brian Shafer, MD, and Ranjan Malhotra, MD
Courtney Bovee, MD, and Savak Teymoorian, MD, MBA
THE ASK
Ensure that DURYSTA®-a 24/7 eye-pressure lowering dissolvable implant-stands out in a glaucoma
treatment landscape crowded by unreliable drops and invasive surgeries
THE ANSWER
The team fabricated a real neon sign to feature at conventions and serve as the backbone for a
multi-channel campaign
THE ACCOLADES
"Being a first-in-class product, it was important to bring the product attributes to life, especially in
the
everyday lives of our glaucoma patients. The DURYSTA® team is really excited about this campaign." -
Alec McClure, Associate Director of DURYSTA® Marketing
